PRESS KIT
Little story of a great tailoring
SARTORIA OREFICE: 150 YEARS FOR 5 GENERATIONS
A family business of excellence for a century and a half
is at the top of a sensitive area such as haute couture for men.
Origins - In 1856 a young ambitious with some years behind of hard work, decided to create their own and open a tailoring of clothes made to measure for men in Cernobbio on Lake Como.
Even then, the lake was already attended by important guests, mostly aristocrats and upper classes in Milan, and the boy sees the world the ideal of its customers craftsmanship.
His name is Pietro Orefice, and 26 years. His intuition was rewarded just the appreciation of many elegant gentlemen and his fame beyond the borders of the lake and begins to assert itself even in Milan. And in Milan forward Pietro sends his son Cesare shop, in the most prestigious couture city Milan: Prandoni. Cesare puts the experience in Milan and continues with the enthusiasm of his father.
Even then, the lake was already attended by important guests, mostly aristocrats and upper classes in Milan, and the boy sees the world the ideal of its customers craftsmanship.
His name is Pietro Orefice, and 26 years. His intuition was rewarded just the appreciation of many elegant gentlemen and his fame beyond the borders of the lake and begins to assert itself even in Milan. And in Milan forward Pietro sends his son Cesare shop, in the most prestigious couture city Milan: Prandoni. Cesare puts the experience in Milan and continues with the enthusiasm of his father.
Wars - in turn leaves the tailoring Cesare another Peter, his son, who tailor the pilot in nine hundred plagued by two wars. It passed many anecdotes of Peter that in the difficult years kilometers traveled on foot to meet its customers with punctuality and precision, as is always the rule of the house.
The years of boom - in 1948 it's Lino take command of the tailor who runs with talent and passion. "I was born tailor ..." he says of himself, feeling fully realized only with needle and thread in hand. To which he added the cultivation of lemons, a hobby full of poetry that is fitting.
His passion for quality work is a defense and promotion of traditional crafts in the years when the booming economy rewards the value of modern standardization. Lino knows and hopes that the good taste and style are timeless, and that there will always be right that the customer wants something special, sewn for him.
He is right and the name of tailoring remains in the elite workshops.
The years of boom - in 1948 it's Lino take command of the tailor who runs with talent and passion. "I was born tailor ..." he says of himself, feeling fully realized only with needle and thread in hand. To which he added the cultivation of lemons, a hobby full of poetry that is fitting.
His passion for quality work is a defense and promotion of traditional crafts in the years when the booming economy rewards the value of modern standardization. Lino knows and hopes that the good taste and style are timeless, and that there will always be right that the customer wants something special, sewn for him.
He is right and the name of tailoring remains in the elite workshops.
Comes the fifth generation - In 1986, comes into play Cleto, who after just hard work (also in London and Milan) follows the path of their ancestors in assuming the responsibilities of the fifth generation.
Today Cleto, with his sister Silvia, is at the head of the tailoring, while the presence of alternating Lino in tailoring to the cultivation of lemons, respecting another courageous and intelligent family tradition: give space and power to new generations in the belief that a right ' enterprise can not be a monument to one man.
Cleto has a difficult task: preserving the values of tradition and standards of excellence being confronted with innovation, disruptive in all productive sectors, and with modernity that is forcing companies to rethink everything from methods of production to marketing, from research customers of the very notion of the market.
Cleto has established a goal: competing in the range of the highest range in the world, and introduce innovation while continuing to work to craft a Cernobbio. And with the goal to become "tailor's craft in the world," Cleto Orefice has patented a new system of detection at a distance of measures, but also the body shape and posture of the client. E 'il NET TAILO protocol that has a first location in Moscow and will be available soon.
Today Cleto, with his sister Silvia, is at the head of the tailoring, while the presence of alternating Lino in tailoring to the cultivation of lemons, respecting another courageous and intelligent family tradition: give space and power to new generations in the belief that a right ' enterprise can not be a monument to one man.
Cleto has a difficult task: preserving the values of tradition and standards of excellence being confronted with innovation, disruptive in all productive sectors, and with modernity that is forcing companies to rethink everything from methods of production to marketing, from research customers of the very notion of the market.
Cleto has established a goal: competing in the range of the highest range in the world, and introduce innovation while continuing to work to craft a Cernobbio. And with the goal to become "tailor's craft in the world," Cleto Orefice has patented a new system of detection at a distance of measures, but also the body shape and posture of the client. E 'il NET TAILO protocol that has a first location in Moscow and will be available soon.